GSK unveils new branding and logo - Fierce Pharma
WEBJun 9, 2022 · As GlaxoSmithKline becomes GSK and sheds its consumer unit, the British Big Pharma has revealed new branding, a tech-flavored logo and a “transformative” change for its future. When it comes to the...
GSK Unveils New Logo, Branding To Mirror Improved Business
WEBThe British Big Pharma has launched an innovative rebranding, a tech-flavoured logo, and an impactful transformation for the future as GlaxoSmithKline turns GSK and eliminates its consumer unit.
GSK Unveils Its Transformation Through New Branding And Logo
WEBThe British Big Pharma has launched an innovative rebranding, a tech-flavoured logo, and an impactful transformation for the future as GlaxoSmithKline turns GSK and eliminates its consumer unit.
GSK’s rebrand is inspired by the human immune system
WEBJun 9, 2022 · Pharmaceutical company GSK has revealed a rebrand, as it refocuses its efforts in the area of “biopharma innovation”. London-based consultancy Wolff Olins is behind the new look, which includes an updated logo, bespoke typeface, and motion assets.
GSK retains iconic orange logo in brand refresh
WEBJun 10, 2022 · Housed in a redesigned shape known as the "signal", the new GSK logo always points the way ahead. The identity system flexes, adapts and moves to engage audiences across all the digital,...
GSK updates brand identity following renewed purpose
WEBJun 10, 2022 · Its consumer business has been renamed as Haleon. Inspired by the striking imagery found in biosciences, the new identity retains the GSK name and orange logo, and features curved forms that Wolff Olins says evokes the "adaptable nature of the human immune system".
‘The Tesla of pharma’: GSK on the strategy behind its rebrand
WEBJun 9, 2022 · Rolling out across the business over the next few months, the identity retains the brand’s name and well-known orange colouring, but everything else about the logo and brand assets is new and inspired by imagery found in biosciences.
GSK unveils its brand identity as it demerges from Haleon
WEBJun 10, 2022 · GlaxoSmithKline (GSK) has unveiled its new brand identity, alongside renewed aims and strategy, as the company moves to separate from its consumer healthcare business, Haleon, which is expected to be finalised in July 2022.
Wolff Olins Redesigns Global Brand Identity for GSK
WEBJun 9, 2022 · Housed in a redesigned shape known as the ‘signal’, the dynamic new GSK logo always points the way ahead. The identity system flexes, adapts and moves to engage audiences across all the digital, social and physical …
GSK's rebrand highlights its focus on biopharma innovation
WEBFormerly known as GlaxoSmithKline, the pharmaceutical giant unveiled a scaled-down new brand. Discussing the new logo, a spokesperson said: “Housed in a redesigned shape known as the ‘signal’, the dynamic new GSK logo always points the way ahead,” explains the brand in an article.
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