Apple CEO Tim Cook said the company’s Apple Intelligence AI tools would “supercharge” the iPhone 16 when he introduced the new device last month. On Thursday, the world got its first glimpse of what Apple’s artificial intelligence technology has ...

Apple's new artificial intelligence tools are here. Now the company is trying to help customers understand them. The Cupertino, Calif.-based tech giant on Wednesday began offering 15-minute briefings for customers at its hundreds of U.

Apple snapped out of a recent iPhone sales slump during its summer quarter, an early sign that its recent efforts to revive demand for its marquee product with an infusion of artificial intelligence are paying off.

Wall Street is hyperfocused on Apple's guidance to see if AI features are driving consumer demand for the iPhone 16 lineup.

Apple's AI-enhanced iPhone made a strong start, helping push quarterly sales ahead of Wall Street expectations, but questions about whether the rollout will continue apace were underscored by a modest revenue forecast.

Apple is set to buy a notable developer of photo-editing apps. The company is acquiring Pixelmator, pending regulatory approval. Terms of the deal haven't been disclosed. While it seems likely that Apple will eventually bake some of Pixelmator's tech into its own Camera and Photos apps,