The Compton rapper teamed back up with British-Jamaican designer Martine Rose for many of the looks in the "They Not Like Us" video.

Kendrick Lamar extended his rap beef with Drake, dropping a music video featuring owls, Tam’s Burgers and his own family.

The video, which comes after Lamar performed the song six times in a row at his "The Pop Out" concert last month, could be described as the cap on Lamar's definitive victory over Drake in the beef between the two rappers that dominated pop culture for much of this year.