With a new feature called Hype, YouTube is trying to focus on growing the smaller channels and helping people discover and share new creators. Hype is an entirely new promotional system inside of YouTube: there’s a new button for hyping a video,

YouTube has launched a Twitter-like update to Communities that brings fans closer to their favorite creators on the platform.

Users will now be able to access the Communities tab on a creator’s page, next to the playlist tab. YouTube is launching a new section within channels for fans to come together and share posts and pictures directly related to creators,

Many creators post videos on YouTube but take to other platforms to actually interact with their fans and viewers. With a new feature called Communities, YouTube is hoping to offer those types of interactive options right on the platform, so creators might not need to take to Discord, WhatsApp, or maybe Instagram or Reddit anymore.

At its Made on YouTube event on Wednesday, the company announced a new dedicated space for creators to interact with their fans and viewers. The space, called “Communities,” is kind of like a Discord server built into a creator's channel.

YouTube creators won't need to rely on WhatsApp to engage with their communities — the platform is the functionality in

YouTube is launching today a new Communities experience to give content creators and their audience a dedicated space to interact outside of the comments section.