Right now there’s a whopping 62 per cent off the basic Fire TV stick, discounting it to its lowest ever price at £16.99. The 4K version gets a third off its usual price, taking it to £39.99.

So if you are looking to smarten your TV setup with an interface that doesn't lag, one that you can trust Amazon will keep updates, one that doesn't break the bank, look no further than the Amazon Fire TV Stick 4K Max currently on sale for $35. It's one of our favorite Fire TV devices for a reason.

One of the standout offerings in this pre-Prime Day sale is the substantial discounts on Amazon’s entire Fire TV Stick range. These streaming devices have become increasingly popular due to their ability to transform any TV into a smart entertainment hub and now they’re available at prices that are hard to resist.

You don't need to wait for the October Prime Day sale to start shopping and saving. Right now, Amazon is rolling out early Prime Day deals for its subscribers. One of those deals is the Amazon Fire TV 40-inch 2-Series HD TV for $159.99 (was $249.99).

The Amazon Fire TV Stick 4K Max, which we reviewed and liked just a tiny bit more, is also on sale, but it’s a touch more expensive. Down to $35 from its $60 MSRP, you can also take advantage of this particular deal.

The Amazon Fire TV Stick 4K Max is on sale for Prime Day. Order through Best Buy, you’ll get one month of FuboTV and Xbox Game Pass Ultimate for free!