The parasocial influencer-consumer relationship is immune to economic changes, and social-media driven spending is robust.

A new trend popularized on social media has captured Generation Z, though, and it's taking that concept to extremes. Called " ...

Economic confidence decreased to 99.9 in this month’s Rasmussen Reports Economic Index, one point lower than August.

Consumers started shopping for Halloween decor and costumes well before October this year, taking advantage of special events ...

The term commerce also is broad enough to encompass new media offerings from consumer-focused companies that are not ... that retail media ads will bring in $106 billion in U.S. ad spending by 2027.

“It’s a different kind of year,” BCG wrote in its 2024 Holiday Outlook Survey summary. “On one hand, signs point to strong ...

Nihal Rajan discusses Jockey India's marketing strategy, engaging with younger audiences, specifically Gen Z, its ...

Macy's said on Thursday it will hire more than 31,500 full and part-time employees for the upcoming holiday season - fewer ...

Americans are feeling optimistic about the economy, given stabilizing inflation. This is especially true as consumer sentiment rose to a four-month high in early September. Rising consumer sentiment ...

CMO Arvind RP discusses the evolution in McDonald’s India’s marketing strategy vis-a-vis the rise of QSR industry, ...

The American rapper's unexpected China concert boosted local spending, which the government desperately needs but has ...

A growing number of travelers are spending more money on experiences than possessions, and the travel industry has paid close ...