It’s tough to get me excited about any new camo design these days. But when Sitka offered me a sneak peek of Optifade Cover, their first new pattern in seven years, I’ll admit that I was intrigued. As ...

SITKA Marketing Director Todd Barker says this new product is pushing “Our goal at SITKA has always been to push the limits ...

"Our goal at SITKA has always been to push the limits of what's possible in hunting gear, and with OPTIFADE Cover, we have taken concealment to the next level,” said Todd Barker, Marketing Direc ...

And now, just in time for fall, Sitka is releasing its first new camouflage pattern in seven years. Called Optifade Cover, the new camo is designed specifically for densely vegetated areas with a ...

And, if you're looking for a Sitka jacket for greener seasons, check out the brand's new camouflage (its first new camo pattern in seven years!), Optifade Cover. Specially designed by wildlife ...

In the Southeast Alaska town of Sitka, some hospital surgeries are on hold. Many shops and restaurants are operating on a cash-only basis. Contact with the outside world comes mostly through ...

It may seem like a new color to many, but the new palette at SITKA has a lot of hunters excited. OPTIFADE Cover is the first camo option from SITKA that brings increased levels of green and deeper ...

Kari Cravens, of Ashmo’s food truck in Sitka, takes cash from Jacil Lee, a cruise ship passenger stopping in town last week. Many business owners in Sitka are unable to accept credit and debit ...