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Campbell Soup Company changing its name
Campbell wants to say goodbye to the ‘soup’ in its name. It isn’t the first to make such a change
Campbell Soup Co. announced its intention to change its name at an annual meeting of investors on Tuesday. The 155-year-old food seller, which is most famous for its namesake canned soups, says it would now like to be known as Campbell’s Co.
Campbell removing 'soup' from iconic company name after 155 years
Now just “The Campbell’s Company” the brand will continue to place an emphasis on the lucrative snacking category, according to a press statement, with snack sales growing 13% last year versus only 3% in soup.
Campbell Soup dropping 'soup' in name to become 'The Campbell's Company'
Campbell Soup is dropping "soup" from its name to become "The Campbell's Company," CEO Mark Clouse said on Tuesday, a pivot symbolizing the company's shift to other packaged food such as jarred sauces like Rao's and Goldfish snacks.
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