In the UK, the latest ad expenditure report from AA/WARC revealed that ad spend in the region rose 13.4%, hitting £10bn ...

The report reveals new findings on the number of Apple App Store hosted mobile apps enabled for open programmatic advertising ...

1 in 3 domains fail to meet Picnic’s quality threshold for quality, indicating that these domains likely face issues related ...

Adform, the most powerful and safe media buying platform in the world, today (October 31st, 2024) announces the expansion of ...

The ability to manage disparate relationships across a fragmented ecosystem.

Microsoft Accuses Google; AI Search Engine by Meta On The Cards; IAB Europe’s Retail Media Certification Programme Begins ...

"GeoEdge is proud to partner with Yahoo DSP to raise the standards of ad security across its expansive marketplace," said ...

Reuters reported that Meta will be using the publisher’s news content for its AI chatbot in order to answer users’ questions ...

Walled gardens are a double-edge sword in the hands of marketers. As Victoria Lee, Founder and CEO of 100 Pound Social reflects, walled gardens “offer a data-rich, controlled environment but limit the ...

At a time when publishers are increasingly prioritising intelligent brand safety and contextual solutions, Mantis’s superior ...

IAB Tech Lab Releases Privacy Guidelines for Public Comment; UK Ad Spend to Hit £10bn in 2024; US Ad Spend Continues to Climb In order to support the industry’s adoption of privacy standards, the IAB ...

The IAB Forum workshop presented by Invibes and PHD is an invaluable opportunity for marketers, media professionals, and ...