In the competitive world of media relations, making a pitch stand out and building lasting relationships with journalists can ...

Qatar Airways is putting the spotlight on passengers in its new AI campaign. The global "AI Adventure" film utilises AI ...

INTERACTIVE's weekly roundup, a podcast and article feature in which we take you through the biggest stories of the week.

Klook is kicking off its 10th birthday celebrations with the launch of a campaign offering exclusive, once-in-a-lifetime ...

Starbucks and Sanrio have partnered to celebrate Hello Kitty’s 50th anniversary by offering exclusive limited-edition merchandise and apple-based beverages in 13 markets across the APAC region.

According to the duo, Sweatshop specialises in solving a brand’s business problems through communications, and offers ...

Aircraft manufacturing company Airbus and aero-engine manufacturing firm Rolls-Royce have come under spotlight after an ...

Amazon has confirmed to MARKETING-INTERACTIVE that it has chosen WPP and Omnicom Media Group (OMG) to manage its global media ...

Ice-cream brand Häagen-Dazs has appointed Kaajal Shivdasani (pictured) as its marketing director for Asia.

Jollibee Foods Corporation (JFC) has appointed Kate Yu (pictured) as its chief marketing officer, effective in April 2024.

DBS Bank has unveiled a new regional brand campaign titled "Trust your spark". The campaign aims to inspire people to believe ...

State bureau Penang Convention & Exhibition Bureau (PCEB) raised eyebrows when it posted a Merdeka Day greeting on Facebook ...