Infinite Reality’s President, Global Business Ventures and Partnerships, Rachel Jacobson said, “Through our partnership with ...

Along with a colosseum-set ad featuring Travis Kelce and Megan Thee Stallion, the effort includes a selfie generator, AR-powered cans and more.

While AI has its place in the realms of social media, mobile commerce, apps and more, a sea of questions remain around regulation and brand safety.

A more ambitious standalone campaign aims to shore up the brand’s position as Official Chip and Dip of the NFL with help from a famous trio.

CMO Ramon Jones explained why the company will invest the bulk of its annual ad spend to leverage its partnership with the NFL.

Marketers must refine their search strategy as consumers, particularly younger cohorts, shift away from traditional search engines, said Captify’s Mike Welch.

Focused in the UAE, the “Pay With Your Trend” effort asks consumers to post a trendy video on TikTok featuring the customizable meal to earn free food.

The retailer is working to create “the world’s most inclusive beauty community,” even as DEI and purpose-driven marketing face backlash.

Heinz is extending its first masterbrand platform with a fresh batch of ads inspired by stories of irrational love for the packaged foods brand, per details shared with Marketing Dive. The latest leg ...

An analysis of 2,200+ brands finds that fewer than a third (29%) of major US brands have bipartisan appeal, with American ...

The better-for-you soda’s campaign includes spots that position the new Ridge Rush flavor as the perfect beverage to beat an afternoon slump.

The casual dining chain will leverage its role as the official grill and bar of the NFL in ads and a content series starring league pros.