Madison & Wall’s latest ad spend forecast predicts a period of rapid ad spend growth coming to an end this year.

As Vice President Kamala Harris and former President Donald Trump battle over abortion, some 10 states will be voting on ...

Work that forms an emotional connection with the audience is always the most powerful. The best advertising manages to ...

The $2,000 out-of-pocket cap, despite being overshadowed by the IRA’s provision allowing Medicare price negotiation, has ...

Evolvics stands out in the healthcare media space by focusing on data-driven empathy. “We take the hopes, fears, motivational ...

Officials in such states as Montana, California, Washington, and Texas now say they face budget cuts and layoffs.

How predictive AI enables brands to connect with patients at critical stages of their health journey.

New AI-driven search engines are gaining ground and have the potential to change search behavior. But will it be enough to disrupt Google’s stronghold on search and search advertising?

MSL U.S. has hired Matt Zavala as chief creative officer. Starting September 3, Zavala is leading MSL’s creative center of excellence, managing the agency’s creative strategy, idea programming and ...

In addition, AI can help companies “look holistically at who’s doing surveys when and if it feeds back into another team in ...

The making of Bodyform’s latest film “Never just a period” invited some unusual conversations in the Abbott Mead Vickers BBDO ...

Fleming will serve as the front-facing ambassador for the MM+M brand. Additionally, the editorial staff of MM+M will report ...