A&M professionals share their Diwali memories, reflecting on traditions from childhood celebrations to quieter, more intimate ...

Insights from media folks reveal a rise in adspends and a reshaped media landscape where digital and traditional channels ...

Ayushmann has also featured in two campaign videos for Birla Brainiacs. The advertisements will be launched across various ...

Zepto's festive campaign transformed the often-overlooked sweet, Soan Papdi, into a festive hero through humour and an ...

In this piece, Nisha Khatri, Head of Marketing at Libas writes how content-led commerce and transparency are shaping the ...

Mitul Shah critiques the predictability of Diwali ads. He suggests that brands should embrace authenticity, humor, and the ...

In a daring move to fund his Cambridge ambitions, a developer registered the domain 'JioHotstar,' igniting a debate on ...

he feature, accessible through a chart icon at the top right of user profiles, provides insight into post interactions, ...

The search engine is meant to support its Meta AI chatbot, reducing reliance on current partnerships with Microsoft’s Bing ...

Sahaan Suman shares how brands can use AR and VR to enhance festive shopping experiences, transforming traditional e-commerce ...

Diwali narratives in campaigns are shifting from traditional themes to reflect modern values. Creative experts discuss the ...

Gurlani held the role of Vice President of Partnerships and Investments, a position he assumed in April 2023. He previously ...