Freely, a new streaming service backed by the BBC, ITV and other British public broadcasters, will be available on Amazon Fire televisions following a "landmark deal" with the U.S. technology giant, the companies said on Monday.

The bad news is that this doesn't count for the Amazon Fire TV Stick add-on devices – only the TVs with built-in Fire TV skills. If you're not already familiar with Freely, it's a kind of iPlayer for everything: a free service from the key UK broadcasters that's free to use and that blurs the lines between live and on-demand viewing.

British broadcasters BBC, ITV, Channel 4, and Channel 5 are teaming up to bring their new streaming service to Amazon, following a “landmark deal" with the US technology giant. The joint venture, known as Everyone TV,