Mattel CEO Ynon Kreiz laid out how he's applying lessons from Barbie to build franchises around Matchbox cars, Hot Wheels, ...

With Batman Day coming up, plenty of companies are revealing new toys and collectibles inspired by the heroes and villains of Gotham City. And perhaps no new reveal is more intriguing than Mattel's ...

As DC prepares to celebrate Batman’s 85th birthday with a whole bunch of celebrations and experiences, Mattel announced it ...

Unlock the magic of DIY with everyday materials! In this video, we’ll show you how to create stunning Barbie and doll ...

Batman comic, published in 1939. To celebrate, DC Comics has partnered with Barbie to make two dolls based on two of the ...

We picked out the top Christmas and Hanukkah gifts to buy for kids at Walmart this year from the 2024 Top Toys List.

For more information about Walmart’s 2024 Top Toys List, visit: Walmart.com/TopToys, and start shopping the exclusive Barbie ...

Lourdes Uranday, executive director of the Be Anything Museum in Modesto, Calif., Thursday, Aug. 22, 2024. Uranday is in the process of setting up the museum space in downtown Modesto featuring her ...

LEVEL UP YOUR BARBIE DOLL with these STUNNING DIY hacks! From glam makeovers to epic accessories, we’re showing you how to ...

Ever wonder about the inspiration behind Barbie, the most iconic of dolls? Or have you been curious about political ...

Reenact your favorite Wicked scenes with Glinda, Elphaba and Nessarose dolls from Mattel. Pre-order now. Products officially ...