Juice Monster Rio Punch is the new flavor from Monster Energy.

The Hershey Company has struck a deal with C4 Energy to bring a line-up of protein powders and energy drinks with flavors ...

Celsius’s push comes at a time when drinking habits in young adults are changing. There are still some college students ...

Rolling out this week across major US retailers, including HEB, Amazon and C4’s website, the new canned energy drinks are based on three popular Jolly Rancher flavors: blue raspberry ...

The initial tranche of products will include the sweet giant’s Bubble Yum, Jolly Rancher, Hershey's Milk Chocolate and Reese's brands.

Sixty-four-year-old Ian McLean knows you better than you know yourself. As a Bay Area marketing expert and self-described cultural observer, that’s probably his most important job. And, whether you ...