Consumers started shopping for Halloween decor and costumes well before October this year, taking advantage of special events ...

The parasocial influencer-consumer relationship is immune to economic changes, and social-media driven spending is robust.

A new trend popularized on social media has captured Generation Z, though, and it's taking that concept to extremes. Called " ...

“It’s a different kind of year,” BCG wrote in its 2024 Holiday Outlook Survey summary. “On one hand, signs point to strong ...

Nihal Rajan discusses Jockey India's marketing strategy, engaging with younger audiences, specifically Gen Z, its ...

Macy's said on Thursday it will hire more than 31,500 full and part-time employees for the upcoming holiday season - fewer ...

Economic confidence decreased to 99.9 in this month’s Rasmussen Reports Economic Index, one point lower than August.

The American rapper's unexpected China concert boosted local spending, which the government desperately needs but has ...

CMO Arvind RP discusses the evolution in McDonald’s India’s marketing strategy vis-a-vis the rise of QSR industry, ...

“Retailers are currently weathering a perfect economic storm where consumer spending is down at the same time wages, ...

DHL eCommerce has revealed social commerce, sustainability and reliability of delivery services as key trends shaping the ...

The Union cabinet has approved simultaneous elections and a ₹1.8 trillion spending initiative for welfare and agriculture.