The Most Loved Brands Asia-Pacific 2024 features the most loved consumer brands in nearly 60 categories in five countries Australia, China, India, Japan and South Korea. The brands were identified ...

In March, Meghan Markle announced that she would be launching a luxury lifestyle brand, American Riviera Orchard, inspired by her life in Montecito. The brand will allegedly sell "tableware ...

When the Washington Post ran a blind taste test last year to find the best bottled marinara sauce, the winner was Rao’s Homemade, the gourmet brand, at $10.59 a bottle. The big surprise ...

Few brands are more iconic than Nike. From its swoosh logo to its slogan “Just Do It,” the company has mastered the artistry necessary to build a renowned brand. So when Nike asked Obvious, a ...

How can all these car brands—“legacy,” EV startup, foreign, and domestic—compete in a quickly changing transportation ecosystem? They can’t. Something’s got to give. We analyze these ...

Below, we round up 10 of our favourite brands which encapsulate this Quiet Luxury aesthetic so well. From The Row and Max Mara to Toteme and Tove, here's where to go to invest in those classic ...

The news marks the 31-year-old singer's second major brand deal following his recent discharge from an 18-month stint serving in South Korea's military. By Nicole Fell BTS‘ eldest member Jin ...

Are you a print subscriber? Activate your account. By Will Johnson - 5 hours 56 min ago By Ewan Larkin - 6 hours 26 min ago 6 hours 26 min ago By Garett Sloane - 6 hours 26 min ago By Adrianne ...

Investopedia / Mira Norian Brand management is a function of marketing that uses techniques to increase the perceived value of a product line or brand over time. Effective brand management enables ...

This lack of transparency is something that Gursoy warns has the potential to sour customers’ perceptions towards brands they may have already come to trust. It is for this reason that he ...