As we celebrate 40 years of MAC Cosmetics, in the midst of NYFW, ESSENCE looks back at the legacy they’ve built with Black ...

As part of the launch, director of makeup artistry at Mac Cosmetics, Dominic Skinner was on hand to demonstrate his tips for the perfect application, I followed his recommendation by swiping the ...

OPEN ME FOR ALL OF THE THINGS!Today is a fun makeup haul from MAC! We're talking about SOME holiday goodies, but mostly products from the permanent line I really wanted to get my makeup-lovin' paws on ...

Bold statement blush, setting sprays that create a bespoke skin finish and the new era of lip liners are among the hottest ...

Grab your lip liner, pink blush, and hot rollers—the biggest beauty trends at the 2024 Video Music Awards included statement ...

Our editors pick their favourite hair and makeup looks from LFW Spring 2025 including a dark lipstick, Brazilian blow out and ...

MAC Cosmetics is maximizing its direct mail with QR codes that drive commerce and sign-ups for the makeup brand’s SMS program. Consumers who shop MAC stores may be sent a thank you postcard with ...

Mac Cosmetics is differentiating its new application from other makeup brands’ mobile offerings by opting to hone in on rewarding existing loyalty members with tiered benefits, personalized ...

The opening of a new MAC Cosmetics store in Glasgow city centre has been green-lit. The makeup and skincare retailer has been teasing the new location, which will replace T2 on Buchanan Street. Now, ...

“He don’t like us either… I don’t give a f—k… I’ll smack the s—t out of f—ing Mac Jones,” Ninkovich said on The Dan and Ninko ...