The toy maker is shuttering some plants and trimming product lines as it tries to respond more quickly to consumer demand.

Adobe’s AI tool helped Mattel streamline how it designed two Barbie boxes for store shelves this holiday season.

Mattel has released a Filipina Barbie during Filipino American History Month. The doll is a part of the Styled By Design ...

Mattel is introducing its first Diwali Barbie doll, which the company says is being released as part of its “commitment to ...

( NewsNation) — For the first time, the parent company of Barbie released a Diwali-themed doll to recognize the upcoming ...

And that she did. In 1995, Dongre founded her eponymous label, House of Anita Dongre, which has since expanded with ...

In celebration of the five-day Hindu festival of lights known as Diwali, Mattel has lit up the Barbie universe with its first Diwali doll. The company’s launch of the doll comes a few weeks ...

Mattel is introducing its first Diwali Barbie doll, which the company says is being released as part of its “commitment to promoting celebrations of heritage.” The doll, unveiled Friday ...

Dongre never owned a Barbie in her life — until she received the opportunity to design one herself Mattel Inc. This new Barbie doll is ready to light up the Barbie-verse! Mattel is celebrating ...

Barbie manufacturer Mattel has been accused of treating its factory workers poorly after an undercover investigation. The makers of a documentary who sent a reporter to work in a Chinese factory ...

Hi Barbie! It's time to sparkle. With Diwali a little less than month away, celebrations for it have begun. Mattel, on Friday, unveiled a new Diwali special Barbie Doll dressed by Indian courtier ...

A new Barbie has joined Mattel's lineup of inclusive dolls. The first "Diwali doll" was announced by the toymaker on Friday, a few weeks shy of the Hindu holiday of Diwali, also known as the ...