It’s tough to get me excited about any new camo design these days. But when Sitka offered me a sneak peek of Optifade Cover, their first new pattern in seven years, I’ll admit that I was intrigued. As ...

"Our goal at SITKA has always been to push the limits of what's possible in hunting gear, and with OPTIFADE Cover, we have taken concealment to the next level,” said Todd Barker, Marketing Direc ...

And now, just in time for fall, Sitka is releasing its first new camouflage pattern in seven years. Called Optifade Cover, the new camo is designed specifically for densely vegetated areas with a ...

SITKA Marketing Director Todd Barker says this new product is pushing “Our goal at SITKA has always been to push the limits ...

Sitka Gear has introduced Optifade Cover, the company's latest innovation in hunter concealment. Developed in collaboration with wildlife researchers from the University of Georgia Deer Research Lab, ...

OPTIFADE Cover offers unmatched concealment for greener seasons, tailored for densely vegetated environments and hunting pursuits including whitetail and turkey. (Photo courtesy of Sitka Gear) Outdoor ...

The Sitka Hudson comes in Gore Optifade concealment waterfowl marsh camo, and has a bevy of pockets that waterfowl hunters will appreciate: a pair for their hands, a pair for their ammo, and a pair ...