In the UK, the latest ad expenditure report from AA/WARC revealed that ad spend in the region rose 13.4%, hitting £10bn ...

The report reveals new findings on the number of Apple App Store hosted mobile apps enabled for open programmatic advertising ...

1 in 3 domains fail to meet Picnic’s quality threshold for quality, indicating that these domains likely face issues related ...

Adform, the most powerful and safe media buying platform in the world, today (October 31st, 2024) announces the expansion of ...

The ability to manage disparate relationships across a fragmented ecosystem.

Microsoft Accuses Google; AI Search Engine by Meta On The Cards; IAB Europe’s Retail Media Certification Programme Begins ...

Reuters reported that Meta will be using the publisher’s news content for its AI chatbot in order to answer users’ questions ...

"GeoEdge is proud to partner with Yahoo DSP to raise the standards of ad security across its expansive marketplace," said ...

Walled gardens are a double-edge sword in the hands of marketers. As Victoria Lee, Founder and CEO of 100 Pound Social reflects, walled gardens “offer a data-rich, controlled environment but limit the ...

At a time when publishers are increasingly prioritising intelligent brand safety and contextual solutions, Mantis’s superior ...

News in brief: IAB Tech Lab Releases Privacy Guidelines for Public Comment; UK Ad Spend Hits £10bn in Q2 2024; US Ad Spend Continues to Climb ...

Around one in two UK shoppers intend to buy gifts during the full holiday season, and 19% are undecided. There is no clear ...