AI is currently making it easier for media companies to complete routine tasks, but its next phase will likely transform the ...

During this week’s Webinar, INMA members heard from Lauren Osen, who heads creator partnerships at Apple, as she shared an ...

Meta Ray-Ban smartglasses offer fun audio use cases, but do the AI possibilities make sense for news companies?

By leveraging data to segment audiences, balance subscription growth with ad revenue, implement dynamic paywalls, and ...

During the recent INMA Newsroom Transformation Master Class, media leaders from Ringier Media, The Local, Legit, and ...

Sometimes newsroom transformation is about cultural shifts. Sometimes it’s about structural changes. During the recent INMA ...

Now, five months after Google introduced AI Overviews in search in the United States, a report by analytics provider Parse.ly ...

Gen Z, in particular, is tech savvy, has a short attention span, consumes content on the go, and has no time for long and ...

Gen Z readers are into print? Who knew? Researchers and a scattering of news media companies around the world knew, as INMA’s latest strategic report, How Gen Z Could Change the Print Game, shows.

This week, the INMA Newsroom Transformation Initiative will present a Webinar focusing on the importance of an audio strategy ...

For the sake of this discussion, let’s assume the former is true: New organisations will get less but more qualified traffic.

Reading The Economist’s 2024 annual report offers a prescription on how the media business has changed, and, to some extent, ...