Time was when Christmas ads made the news pages and business sections too, chiefly thanks to adam&eve and its series of seasonal epics for John Lewis. As such they boosted the reputation of UK adland ...
Accenture Song and its flagship brand Droga5 is becoming a bigger force on the global creative stage, now reportedly second ...
John Lewis is running three TV ads this Christmas, here's the second showcasing its gifts (the big number is still to come it ...
New Commercial Arts has pulled out all the stops to place Sainsbury’s at the top of our Christmas lists this year, with help from NCA’s new owner, Ogilvy UK. Together they have created a large-scale ...
Argos, like TK Maxx, has stuck with the familiar this Christmas. Back for another year are brand mascots Connie and Trevor, ...
Kimberly-Clark, which spends around $1bn worldwide, is reviewing all its global creative and accounts with the exception of ...
Despite the hype, retail media is not a new phenomenon. It has been around for nearly two decades. While not new, it has ...
Independent agency Pablo is the latest UK agency to try its luck in New York, headed by a group of ex Wieden+Kennedy talent.
Havas has taken the next step towards a listing on Euronext Amsterdam. Owner Vivendi has put out a prospectus stating that the move will “provide additional flexibility” and allow Havas to invest in ...
No marketer would spend millions on a campaign without a compelling benefit to put in front of their audience. And they ...
TK Maxx seems to have hit on a Christmas ad formula that works for them. Wieden + Kennedy has brought back its designer-clad farm animals for another year, this time also available in soft toy ...