As part of its World Heart Day celebrations, Aditya Birla Health Insurance (ABHI) has unveiled #LetsFaceIt, a month-long ...

Shrinking is evolving into more than what it initially appeared to offer. The show features lessons on vulnerability and ...

By collaborating with 15,000 influencers across various tiers, Myntra FWD's campaign garnered over 60 million views. Here's a case study on it.

Travel platforms share how they tailored marketing strategies to resonate with India’s festive travellers, focusing on themes like family reunions and stress relief.

Jithin Sethumadhavan, Vice President of Strategy & New Initiatives at Qoruz, shares key strategies for brands aiming to make an authentic impact through influencer marketing ...

Ayushmann has also featured in two campaign videos for Birla Brainiacs. The advertisements will be launched across various ...

Insights from media folks reveal a rise in adspends and a reshaped media landscape where digital and traditional channels ...

In this piece, Nisha Khatri, Head of Marketing at Libas writes how content-led commerce and transparency are shaping the ...

he feature, accessible through a chart icon at the top right of user profiles, provides insight into post interactions, ...

Mitul Shah critiques the predictability of Diwali ads. He suggests that brands should embrace authenticity, humor, and the ...

The search engine is meant to support its Meta AI chatbot, reducing reliance on current partnerships with Microsoft’s Bing ...

Sahaan Suman shares how brands can use AR and VR to enhance festive shopping experiences, transforming traditional e-commerce ...