Then, in 2020, Tomokuni Tsuji inherited the role as Sanrio's boss. He is the grandson of the firm's founder, Shintaro Tsuji, ...

From the moment guests entered the store, they were greeted by colorful decorations that captured the essence of Sanrio's ...

Sanrio accomplished no easy feat, maintaining the brand as a pop culture powerhouse for over 50 years. From being featured on ...

Hello Kitty turns 50 on Friday. Befitting a pop icon at midlife, the bubble-headed, bow-wearing character’s fictional ...

She has been a UNICEF ambassador, a special envoy for Japan’s Foreign Ministry and the subject of themed restaurants, cafes, ...

The character is beloved by millions worldwide and has been the face of its parent company, Sanrio, for half a century.

This edition of Changi Festive Village in Singapore is full of kawaii vibes to celebrate Hello Kitty's 50th anniversary.

Hello Kitty is celebrating her 50th birthday, but who is she anyway? Here's some history on the girl — not cat.

Tokyo: Hello Kitty, the adorable character that has adorned everything from handbags to rice cookers, celebrates her 50th ...

As Hello Kitty's commercial success expanded beyond Asia, so did her personal profile. By the late 1970s, Sanrio revealed the ...

Hello Kitty is celebrating her 50th birthday, but who is she anyway? Here's some history on the girl — not cat.

This January, Shashibo puzzle cubes are getting a purr-fect makeover.