The 'crazy' story behind Nike's iconic 'Swoosh' logo is making people relieved there's 'a happy ending'. There's no doubt ...

The company has a new logo, designed by Pentagram, that looks incredibly plain — especially compared to previous iterations ...

It’s a fun brand inspired by a serious building. For its 200th anniversary this year, the Brooklyn Museum got itself a new ...

Surprises tend to wait in small towns. That’s certainly the case with GuardaVal, a four-star boutique hotel located in the Alpine outpost of Scuol. The town is known for its mineral water springs, ...

Consequently, there are some larger firms that are also categorized as boutique. For example, the number of lawyers working at Littler Mendelson, a boutique labor and employment firm, was more ...

Independent font foundries are a unique platform to discover fresh typography that stands out from the conventional offerings ...

For example, instead of competing to attract customers by lowering prices or offering better contracts, they may all use similar contracts or keep prices around the same level. This anti ...

For example “Bronco Democratic Club” is permissible but “Broncos for Obama” is not. “Knitting Broncos Organization” is permissible but “Knitting Broncos” is not. Student organizations are encouraged ...

What do Apple, Amazon, Baskin Robbins, and Toblerone have in common? They have hidden messages in their logos—here's what they are and what they mean. As consumers, we see company logos daily.