The parasocial influencer-consumer relationship is immune to economic changes, and social-media driven spending is robust.

Economic confidence decreased to 99.9 in this month’s Rasmussen Reports Economic Index, one point lower than August.

With a consumer recession a possibility and the economic outlook looking incrementally risky, Wells Fargo analyst Steven ...

Consumers started shopping for Halloween decor and costumes well before October this year, taking advantage of special events ...

A new trend popularized on social media has captured Generation Z, though, and it's taking that concept to extremes. Called " ...

Soccer-mad Brazilians have fallen hard for online sports betting, yielding a boom of interest from foreign gambling companies ...

Shopsense is debuting its new “Lens” on the awards show, which will allow viewers to snap photos of outfits on screens and ...

“It’s a different kind of year,” BCG wrote in its 2024 Holiday Outlook Survey summary. “On one hand, signs point to strong ...

Nihal Rajan discusses Jockey India's marketing strategy, engaging with younger audiences, specifically Gen Z, its ...

CMO Arvind RP discusses the evolution in McDonald’s India’s marketing strategy vis-a-vis the rise of QSR industry, ...

A growing number of travelers are spending more money on experiences than possessions, and the travel industry has paid close ...

The American rapper's unexpected China concert boosted local spending, which the government desperately needs but has ...