Manufacturers spend more than $150 billion a year on product packaging, or roughly 7 to 10 cents of every dollar that goes into a product. Much of that is designed to make goods attractive ...

Retail packaging is all about creating a visually stunning yet protective barrier for products displayed on store shelves. It encompasses everything from the colorful cereal box adorned with cartoon ...

Think about what colours best reflect the product or the mood you want to create and experiment with different colour combinations. Consider imagery. Packaging usually has an image of the product ...

New digital features for consumers. Another feature of the packaging update is the inclusion of a QR code, which directs ...

Research in consumer psychology consistently highlights the impact of packaging on purchasing decisions, with studies indicating that most consumers make judgments about a product based on its ...

The different types of flexible packaging paper cover a range of requirements — from good knurling and heat‐sealing ...

They work with suppliers and research institutions to identify and test new materials that enhance product protection and sustainability. They collaborate with engineers, designers, and materials ...

Sustainable personal care habits may begin at home—but that doesn’t mean you should forego your earth-friendly routine when ...

This transformation is reshaping the way beauty brands design, produce, and market their products, offering a future where ...

During the conceptualization, design, and development of product packaging, you will learn to weigh factors ... apply your engineering knowledge in professional settings while you make valuable ...