Nike, struggling from rising competition and its own strategy mistakes, is making a major shakeup. The athletic giant announced Thursday that CEO John Donahoe will retire next month and will be ...
Nike debuted the next leg of its gritty “Winning Isn’t for Everyone” campaign with ads targeting runners, per details shared with Marketing Dive. The launch is timed to marathon season. “Winning isn’t ...
Nike—the “Just Do It” running shoe company—has reigned as the world’s largest footwear brand for as long as anyone can remember. In terms of revenue (about twice that of Adidas, its ...
I’ve walked miles, consulted my sneakerhead friends, and asked the team at Nike to weigh in on the brand’s latest walking shoe, which I'll touch on later. Read on for the ultimate lineup that ...
Even if you’ve never read Shoe Dog, memoir of Nike co-founder Phil Knight, you probably know something about the story behind the swoosh. The venture began in the early ‘60s with Knight ...