That money comes from donors, brands, and everyday fans, as college sports now requires NIL money to compete. But how likely ...

Craig Counsell just learned the hard way that greener pastures might actually be the shade donned by the Oakland A's. After abandoning the Milwaukee Brewers thi ...

University of Kentucky basketball alum Demarcus Cousins recently told HoopsHype that if there were NIL deals when he was in college, that would have made him stay with the Wildcats for all four years.

Raygun didn't earn a point in any of those battles, but as clips of her performance spread online, she got something else: instant meme status. Here's what you need to know about Raygun now that ...

Isaac Brown set a Louisville football record in Week 1. The freshman is a special talent who could be headed for a special season, C.L. Brown writes.

U.S. Soccer reportedly has reached an agreement to give the job to Argentine Mauricio Pochettino, the former manager at Chelsea and Paris Saint-Germain, but Chelsea is holding up a formal ...

Another X user wrote, "Dabo Swinney’s refusal to use the transfer portal, negative stance toward NIL is on full display today. The talent Georgia has compared to Clemson is night and day.

She figures to get more time in the Tigers' lineups in 2025. Dunne is one of college sports' highest earners in the NIL era, with a net worth of $3.9million, per On3 Sports. That number will ...

Since 2021, student-athletes have been able to profit from their name, image, and likeness (NIL). Top student-athletes have worked with brands like New Balance, Celsius, and Beats by Dre.

What wins college football championships? A potent defense? An explosive offense? In the era of name, image and likeness, it is money. Lots of it. It can cost as much as $10.5 million for a title ...

The implementation of NIL in college football remains a work in progress as players and coaches alike attempt to navigate a landscape riddled with collectives, agents, brand deals, and more.