Lemon8, a social app owned by Chinese tech giant ByteDance, is increasing in popularity in the US as the company’s flagship short video platform TikTok faces a potential ban.

A growing number of ByteDance shareholders have been selling their shares as hopes fadethat the TikTok parent will go public anytime soon. But one New York–based venture firm that’s already invested over $100 million in the internet company is still eager to buy.

As TikTok heads to court on Monday to argue against a U.S. ban, parent company ByteDance’s newer social app, Lemon8, is once again surging to the top of the App Store in the U.S. The push is due, in part,

A three-judge federal appeals court panel will hear ByteDance's fight to continue operating the video social media app TikTok in the United States without selling its assets.

TikTok is a creative home to some 170 million Americans but is facing a potential U.S. ban. Here's who owns TikTok and parent company ByteDance.

Under the law, ByteDance would have to sell TikTok — a sale that the Chinese government has said is illegal under Chinese law — or see it banned in the United States as of January 19, 2025. ByteDance, TikTok, and “creators” who post on the app have challenged the law, arguing (among other things) that it violates the First Amendment.

TikTok faces an uphill battle to avoid a US ban if its Chinese owner doesn’t sell the a app, judging from a grilling by an appellate court panel. Matthew Schettenhelm Media Litigation Analyst for Bloomberg Intelligence joins Bloomberg Intelligence to break down what this will mean for the app and its competition.

TikTok faced off with the U.S. government in federal court on Monday, arguing a law that could ban the platform in a few short months is unconstitutional while the Justice Department said it is needed to eliminate a national security risk posed by the popular social media company.