In the UK, the latest ad expenditure report from AA/WARC revealed that ad spend in the region rose 13.4%, hitting £10bn ...

Walled gardens are a double-edge sword in the hands of marketers. As Victoria Lee, Founder and CEO of 100 Pound Social reflects, walled gardens “offer a data-rich, controlled environment but limit the ...

The report reveals new findings on the number of Apple App Store hosted mobile apps enabled for open programmatic advertising ...

Adform, the most powerful and safe media buying platform in the world, today (October 31st, 2024) announces the expansion of ...

AdPlayer.Pro, un proveedor global de soluciones de tecnología publicitaria de vídeo digital, ha presentado su Submódulo de Vídeo, diseñado específicamente para editores que trabajan con Prebid.js. Seg ...

1 in 3 domains fail to meet Picnic’s quality threshold for quality, indicating that these domains likely face issues related ...

News in brief: IAB Tech Lab Releases Privacy Guidelines for Public Comment; UK Ad Spend Hits £10bn in Q2 2024; US Ad Spend Continues to Climb ...

AdPlayer.Pro, a global provider of digital video ad tech solutions, has officially introduced its Video Submodule, specifically designed for publishers working with Prebid.js. According to the ...

At a time when publishers are increasingly prioritising intelligent brand safety and contextual solutions, Mantis’s superior ...

As we’ve grown, we’ve diversified - affiliate revenues based on both editorial in-depth testing and user forum recommendations has become a meaningful part of our business and we also have growing ...

Microsoft Accuses Google; AI Search Engine by Meta On The Cards; IAB Europe’s Retail Media Certification Programme Begins ...